231 The dominance mechanism projects Standard X : I project social ranks onto human affairs. I experience pleasure in my promotion to or maintenance of higher rank ā and misery in my demotion. This over-crowded society continues to grow. I find less and less room available for the successful display of my inherited or presumed rank. I find myself in increasingly greater competition to maintain my imagined rank according to Standard X. I am frequently demoted ... or rather, the public holds me at a rank which is incompatible with my imagined rank. Within Standard X, I find no hope of retrieving my imagined rank ... the esteem āI deserve. ā This constant demotion is unendurable; Homo sapiens is not built for it. āConsequently,ā there must be something wrong with standard X. I must now find a completely new standard ā āYā ā by which I can now prove my higher rank ... the true value. Several standards will do, as long as each is pecul...